VEIDEC joins NXT Gen Cup as official supplier of Green World chemical products

VEIDEC AB will join NXT Gen Cup, the world’s first 100% electric junior touring car cup, as official supplier of Green World chemical products.

“We are delighted to join NXT Gen Cup on their groundbreaking journey of electrifying junior racing in an exciting and sustainable way,” said Joakim Adgård, Managing Director of VEIDEC AB.”

“Our focus is to ensure a safe working environment for people in the racing paddock, by providing our chemical solutions of Green World. Partnering with NXT Gen Cup will give us the opportunity of testing our products in the tough conditions of motorsport, while being part of educating and developing the future racing generation.”

Green World is a range of chemical products by VEIDEC AB, as well as a philosophy of the Swedish company which originates from deeply rooted Swedish traditions where respect for the nature, its sensitive environment and health of people, plays a key role. 

The cooperation will also focus on the school visits which NXT Gen Cup will perform throughout 2023, educating young students about the development and job opportunities within the EV industry connected to electrified motorsport.

“We are thrilled to welcome VEIDEC AB to the NXT Gen Cup family and that we together can secure a safe and sustainable workplace around the chemicals which are vital not only to race cars, but the entire automotive world,” said Fredrik Lestrup, co-founder of NXT Gen Cup.

“VEIDEC AB has been an inspiration to us regarding their extensive past and current environmental work connected to motorsport, being part of several key steps to Swedish motorsport, such making the STCC the world’s first environmentally certified championship. We look forward to work closely together on our exciting NXT Gen Cup journey.”

NXT Gen Cup is the world's first fully electric junior touring car cup which will start in 2023 and run alongside the all-electric STCC, featuring a strong grid of LRT NXT1 race cars which are based on the electric MINI Cooper SE road car.

Read more about VEIDEC AB and NXT Gen Cup.